Lured In is a cozy idle tycoon game about running your own aquarium. With your grandpa retiring, it's up to you to take the helm. Catch fish to fill your tanks, and earn revenue from your visitors. Start from a rundown empty building, and work your way up to a thriving fishing empire! Fishing What good is an aquarium without fish? Travel to unique zones to catch different fish for cash profit, or passive income. Pay attention to weather patterns to try and find them all. Upgrade your equipment, master every fishing minigame, and hope for a rare catch! Show off Your Catch Bring your fish back home and put them up on display! Each fish generates passive income, whether that's while playing, or when the game is closed. Take care of your tanks by cleaning, feeding, decorating, and more! Business Management There's more to running an aquarium than just fishing! Spend your cash on upgrades for your tanks to raise your passive income. Invest back into your shop, expand the business, and open new revenue streams. Once you've upgraded all you can, start fresh in a new location for unique and powerful ascension upgrades! Decorations and Outfits There are plenty of places to spend that extra cash! Customize the shop of your dreams, and fill it with decor that best fits your style. Your tanks can also be decorated and designed any way you want! They say to dress for the job you want. Spice up your look with tons of unlockable cosmetics to be the aquarium manager you want to see in the world.